Articles
We have split the articles into five broad groups. Articles are duplicated
between the groups where relevant.
The groups are:
- Marketing - covering traditional marketing themes,
including Customer Relationship Marketing (CRM), advertising
and sponsorship
- Internet - covering some technical subjects such as
accessibility and usability, and the
marketing aspects of the internet, some of which is covered in the next
section
- e-Marketing - covering websites, email
marketing, mobiles, interactive digital TV and
blogs
- Business - these are business issues that affect marketing
or the markets we serve. It also includes elements of e-Business including
trends and developments
- Legal - most of our lives are controlled by some form
of legislation, and in this section we identify the laws and rules that
govern what we do as marketers, including the Disability Discrimination
Act (DDA), Data Protection Act
(DPA), Distance Selling Act, etc