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Articles
We have split the articles into five broad groups. Articles are duplicated between the groups where relevant.
The groups are:
- Marketing - covering traditional marketing themes, including Customer Relationship Marketing (CRM), advertising and sponsorship
- Internet - covering some technical subjects such as accessibility and usability, and the marketing aspects of the internet, some of which is covered in the next section
- e-Marketing - covering websites, email marketing, mobiles, interactive digital TV and blogs
- Business - these are business issues that affect marketing or the markets we serve. It also includes elements of e-Business including trends and developments
- Legal - most of our lives are controlled by some form of legislation, and in this section we identify the laws and rules that govern what we do as marketers, including the Disability Discrimination Act (DDA), Data Protection Act (DPA), Distance Selling Act, etc